When starting a business, you must have a website to keep up in this competitive world. This will be the first front store of your business on the web. This will be your breakthrough if you want to focus on acquiring online customers. But if you already have mapped and planned funds, investing in a website from scratch can be challenging. Hence, businesses now rely on some of the payment apps in India like Google Pay, PhonePe, Paytm, etc.
Earlier, if you had opted to build a website, the developer would be discussing specific necessary jargon with you:
- Choosing the right domain
- Setting up the required hosting
- Designing the entire website
- Putting it all online
- Testing and optimizing the website
For meeting the above requirements, one should have a strong team involving designers, developers white label seo and other marketing experts. This would require you to strain your budget and spend a lot of time maintaining it, marketing it and after the PR.
Is a Website a Mandate?
The answer to this is simply no. Websites are the short-term strategies that businesses rely upon, and you need more than this. You need to have thoroughly planned out a long-term strategy and optimally use your time and resources. If you are investing in a website, you must know that it requires yearly maintenance, and you need to have your homework done first:
- You need to understand the business niche entirely and follow it intricately
- Find out the existing problems that the market has and find out relevant ways to solve it
- Understand the prospective market and know who are the buyers and audience
Building the Business without a Website
Here are some essential and effective tips on how one can establish their business online even without having a website.
Begin Selling on the Social Platforms
Social media is a fantastic opportunity for the new businesses formed now. You can easily replace using a website and utilise the Digital India initiative. Use the UPI or Unified Payment Interface and help gain new customers and retain the existing ones. You need to know which UPI app gives more cashback. Instagram has “shoppable posts,” and Facebook can cater to a more extensive audience base. About 89% of users rely on Pinterest to search for products, and the opportunity cannot get any better.
Google suggest tool helps users find relevant information from the web. It allows them to type in a search term, and then Google will provide a list of suggested search queries related to that term.
Email marketing will be your lead generation engine even if you do not have any website. It is a great idea to create email newsletters to increase your mailing lists. You will need to create accounts with an email marketing service provider and set up autoresponders.
These highly developed computer programs will be communicating with the audience on your behalf. You can use text messaging or even voice calls instead of a website.
Landing Page Builders
This aspect will help you create great landing pages and build effective sales funnels. Capturing emails will get even more effortless, and running Facebook ads on the pages will also be possible without a website. Your marketing and lead generation strategies will get more optimized in no time.
You might have understood that having a website is an option that you can easily bypass. The alternatives are more accessible and cost-effective than building a website from scratch. Incorporate the digital payments through the UPI on your sales pages and generate good revenues effortlessly. This will allow you to increase the sales massively and hand you a loyal and robust customer portfolio for a long time.