by A decade ago, buying a mattress seemed straightforward: you’d visit a mattress store, select your preferred option, and be on your way. However, with the advent of online shopping, things have changed. Now, the debate rages on: should you buy a new mattress online or stick to the traditional in-store method?
Interestingly, it appears that online shopping reigns supreme. In recent years, there has been a noticeable shift in consumer behaviour, with more and more people choosing a mattress online rather than through brick-and-mortar stores. And it’s not difficult to see why—the advantages of going digital are numerous and compelling.
In this blog, we’ll delve into why choosing a mattress online is ultimately the superior choice.
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The Shift from Offline to Online Mattress Shopping
While in-store mattress shopping has been around for centuries, it is no longer feasible. With hectic schedules invading modern living, people have less time to go out and shop for groceries and other essentials, let alone a mattress. Thanks to online mattress shopping, people can shop from the comfort of their home and meet their needs while saving time and effort.
But what exactly has fueled this shift towards online mattress shopping? For starters, the convenience and accessibility offered by the best online mattress brands have transformed the shopping experience. With just a few clicks, you can browse a vast array of mattress options, all from the comfort of your own couch. No more visiting store to store searching for the perfect mattress – everything you need is right at your fingertips.
On top of that, the wealth of information available online has empowered consumers to make more informed decisions. Through online reviews and comparison tools, shoppers can thoroughly research different mattress options, ensuring they find the perfect fit for their individual needs and preferences. On the other hand, the information available in-store may be limited, leaving consumers feeling pressured to make a quick decision.
Another game-changing factor in the rise of online mattress shopping is the introduction of trial periods. The best online mattress brands like Sleepwell have led the charge in this regard, offering consumers the opportunity to test out their mattress for an extended period of time before committing to a purchase. This innovative approach not only provides peace of mind for buyers but also demonstrates a commitment to customer satisfaction and product quality.
Why Online Shopping is Better for You
With the increasing shift towards online mattress shopping, you may wonder what benefits it brings to the table. Here are some advantages it offers over traditional in-store shopping:
Limitless options
When you shop online, you will have access to a wider variety of mattress brands and styles compared to shopping in-stores. Most often, physical stores carry only a limited selection of brands and styles or may specialise in a single brand.
Online stores, on the other hand, offer a vast array of options to choose from. Even if you’re considering just one brand, such as Sleepwell, you can still choose from various mattress types, such as memory foam, innerspring, latex, and hybrid styles.
It is also easier to find a mattress suited to your needs online. Whether you’re searching for a mattress suitable for a larger frame or made from a specific material, you will have an easy time finding the perfect mattress for your unique needs.
More saving
Who doesn’t love a good deal, especially when it comes to as expensive an item as a mattress? Online mattress shopping often means skipping the middleman and the overhead costs of running a physical store.
With direct-to-consumer models and competitive pricing, you’re more likely to snag a wallet-friendly deal without sacrificing quality. Plus, if you keep an eye out for special promotions and discounts, you can make upgrading your sleep setup even more enticing.
Pressure-free decision making
If you have ever shopped for a mattress in a brick-and-mortar store, you may have experienced the pressure of making the purchase decision immediately. This often leads to wrong buying decisions.
With online shopping, you can escape the pressure-cooker environment of negotiating with salespeople. It lets you take the reins, allowing you to research, compare, and decide at your own pace. No pushy sales tactics or rushed decisions—just the freedom to make an informed choice that suits your preferences and budget.
Doorstep delivery
While most physical stores offer doorstep delivery, they charge a hefty amount for delivery, adding to the overall mattress cost. This is where online mattress shopping comes out as a convenient option. With just a few clicks, you can have your dream mattress on its way to your doorstep—with no extra charges.
Many online brands, such as Sleepwell, offer hassle-free delivery, with mattresses arriving conveniently in a compact shipping box. It’s like a present waiting to be unwrapped – minus the struggle and added cost.
Better return policies and trial periods
Worried about making the wrong choice? Fear not. Best online mattress brands, such as Sleepwell, understand the importance of a good night’s sleep and offer generous trial periods and return policies. This allows you to test out your new mattress in the comfort of your own home. And if it doesn’t quite hit the mark, you can return the mattress and try out another one until you find the one that fits your needs. Many brands will happily facilitate returns or exchanges, ensuring your satisfaction.
How to Pick Out a New Mattress Online
If you have realised the benefits of buying a mattress online, you may ask, “How do I pick a mattress?” Here are a few factors you should consider:
Mattress type
The first step in finding the right mattress is determining which type best suits your needs. From memory foam and innerspring to latex and hybrid designs, each mattress type offers unique benefits in terms of support, comfort, and durability. So, you should consider your preferred sleeping position, body type, and any specific needs or preferences when selecting a mattress type.
Firmness level
Mattress firmness plays a crucial role in providing the right level of support and comfort for your body. While firmness is subjective and varies from person to person, most mattresses are categorised on a scale from soft to firm. Firm or very firm mattresses are often considered bad for back health. So, go for a medium or soft firmness. Also, consider your weight, sleeping position, and personal preferences when determining the ideal firmness level for your mattress.
Materials and construction
Mattresses come in a wide range of materials, from memory foam to spring coil to latex and more. Pay close attention to the materials and construction of the mattress, as they can significantly impact its comfort, durability, and overall performance. Look for high-quality materials and construction techniques designed to provide optimal support and pressure relief. Also, look at the features such as breathability, motion isolation, and edge support when evaluating different mattresses.
Trial period and return policy
One of the advantages of buying a mattress online is the ability to test it out in the comfort of your home. However, not all brands offer this flexibility. So make sure you choose the best online mattress brand. Sleepwell, an online mattress brand, offers a trial period, so buyers can have complete satisfaction before purchasing. Regardless of the brand you go for, be sure to check the length of the trial period and familiarise yourself with the return policy, including any associated costs or requirements.
Customer reviews and ratings
Before making a purchase, take the time to read customer reviews and ratings of the mattress you’re considering. Real-life experiences from other customers can provide valuable insights into the comfort, durability, and overall satisfaction with the mattress. Look for patterns or trends in the reviews to get a sense of the mattress’s performance and suitability for your needs.
Warranty coverage
A mattress is a long-term investment, so it’s essential to consider the warranty coverage provided by the online brand. Look for mattresses with comprehensive warranties that cover defects in materials and workmanship for an extended period of time.
In a nutshell
The shift from offline to online mattress shopping has been driven by a combination of factors, including convenience, accessibility, and the rise of direct-to-consumer models.
While in-store shopping offers the advantage of physical testing and immediate gratification, if you buy a new mattress online, you enjoy unparalleled convenience, extensive selection, transparent reviews, competitive pricing, and risk-free trials. Ultimately, choosing a mattress online offers a superior shopping experience, allowing you to find the perfect mattress without the hassle and limitations that come with in-store shopping.
