5 Best Online Social Media Video Making Tools to Drive More Traffic and Engagement

There is no prescribed formula or device to create great social media videos that drive viewer growth and audience engagement. However, certain ingredients can contribute to its success. If you are struggling to keep up with changes in social media video specifications, this is the best place for you to be.

Video Marketing on Social Media Platforms is becoming more and more important and is imperative to the success of your business and brand marketing strategy. However, it can be difficult to keep up with the trends. You must create your marketing videos using an effective online video editor and according to the specifications of each platform.

Let us understand ganhar seguidores the different specifications about different kinds of social media handles:

Video Marketing on Facebook 

You can create videos online by optimizing video content for Facebook, which can be tricky because of the many ways it delivers video to its users. Different kinds available:

For Regular Facebook feed video, the minimum width is 120 pixels, and the supported aspect ratios are 16:9 for horizontal and 9:16 for the full portrait. For Facebook in-stream video ads, the recommended size is a 16:9 ratio. For Facebook Messenger video ads, the minimum size is 500 pixels wide, and the supported aspect ratios range between 16:9 to 1.91:1

Other types of videos are:

  • Facebook carousel video ads
  • Facebook Collection cover video
  • Facebook Instant Experience (IX) video
  • Facebook slideshow ads

Video Marketing on Instagram 

  • Instagram supports three kinds of video with the recommended range of 1:1 for square, 9:16 or 4:5 for vertical, and 16:9 for horizontal videos.
  • The square format is most popular with marketers as they can be watched on both desktop and mobile and don’t crowd the entire screen, unlike vertical videos.
  • For Instagram in-feed video, the minimum width is 500 pixels. For Instagram carousel video ads and Stories video ads, the minimum size is 500 by 889 pixels with supported aspect ratios of 16:9 to 4:5 and 9:16

Video Marketing on Twitter 

Twitter can handle videos that are created on smartphones/mobiles. You can upload the highest resolution video under the file size limit (1GB), and the recommended size is 1:1 ratio (1200 x 1200 pixels). The minimum width is 600 pixels for square video and 640 pixels for other ratios. The supported aspect ratios range between 1:1 and 2:1, but if the height goes beyond the recommended width, the video will be cut down to 1:1 in the feed.

Video Marketing on YouTube 

YouTube video player specs come with a minimum of 1280 x 720 pixels (16:9) or 640 x 480 pixels (4:3) with a minimum size of 426 by 240 pixels and maximum size of 3840 by 2160 pixels. The aspect ratios that are supported are 16:9 and 4:3.

For different kinds of YouTube ads, the dimensions also vary. For example, for skippable video ads, the maximum length is 12 hours, which is skippable after 5 seconds. For unskippable video ads, the maximum length is 15 or 20 seconds, depending on the region. For bumper video ads, the maximum length is 6 seconds.

Video Marketing on LinkedIn

LinkedIn videos come in a maximum of 1920 x 1080 for landscape, 1920 x 1920 for square, and 1080 x 1920 for vertical. The minimum size is 360 x 360 for square, 640 x 360 for landscape, and 360 x 640 for vertical. The supported aspect ratios are 16:9, 1:1, and 9:16

Tips to Drive More Traffic and Engagement

You can use the following tips and tricks to drive the best video marketing results:

1. Create high-performance content 

By efficiently creating high-quality social media videos, you can create easy-to-digest and relatable content, often in the `Listicle` format. You must add relevant keywords, hashtags, thumbnails and make it SEO to highlight it in the top searching charts.

Don’t forget to add an effective CTA – which tells your audience what they should do next. It should carry appropriate information about your business and contact information so that your leads can follow up with you.

2. Write a short script 

Do your homework well before you create a social media marketing video. Once you’ve decided on how you will be framing it, take a small, influential section of the text as the basis for your script. Decide the characters, choose the voiceover, set up the stage with appropriate equipment and necessities, and implement the planned script.

3. Choose the right platform for your video 

There are several online platforms where you can showcase your marketing videos. You cannot go for all as it may deteriorate your brand quality, so pick the finest platforms to upload your videos on.

Accordingly, frame your videos according to their respective video orientation. When it comes to capturing or creating video, you have several options to choose from, including portrait, landscape, square, and full screen. Each platform has its advantages, depending on the type of video you create and where it is published and shared.

4. Apply your brand`s specific visible aesthetic

Tag and Apply your brand logo to all your social marketing videos. Your target audience must recognize you and relate to you whenever they see similar videos coming from your end.

5. Make your Videos Attractive

You must add alluring effects and additions and include movement snapshots, motion graphics, animation, and voiceovers and tunes. You can try multiple templates or available online video editors, most of them being free, to add the required effects to your videos, to make them attractive for your consumers. You don’t need to be a technical expert, but you can take help from professional services to assist you with this.

6. Add a soundtrack

A video without sound can be boring and may not be able to connect with your audience the way it should. Remember, the music evokes emotions, and consumers can relate to your video’s marketing strategies in a better manner. There are certain rules regarding using Royalty-Free music, free music, or paid music tracks.

Don’t forget to follow the trending soundtracks and make sure you don’t default on music tracks, as your videos can be banned from relevant social media platforms after a few warnings. If you`re creating a video for Facebook, you may get access to free audio tracks and sound consequences from Facebook Sound.

7. Optimize your video for the precise platform

You may have executed your videos with full dedication and honesty, but you must optimize them according to the demands, specifications, audience, and requirements of different social media channels. Facebook`s video dimensions depend upon the sort of video you`re creating, so it`s vital to comply with the rules for excellent consumer participation.

8. Target the proper market

Even the best videos need to be shared with the appropriate target market to resonate. You must have a focused target group on YouTube, Facebook, and Instagram. Knowing your audience is key to getting a high engagement rate.

9. Measure video performance to improve future content

Making videos is one part of the story, but testing its success is entirely another one that is of paramount importance. You can test and iterate every social media video and improve your strategy based on the user data and performance stats of your marketing videos. You must keep an open eye on various important aspects and diligently track demographics, audience likes/dislikes, comments and reviews, and interests.


Like everything else in the social arena, quality and consistency are a big part of the success of video tactics. It is a well-established way for top performers to meet their conversion and audience engagement objectives through sheer hard work and testing. Once you’ve created a successful social video, simply schedule, upload, and promote on multiple social networks to get guaranteed results.

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