November 28, 2022

PPC 1o1 – Learn the Basics of PPC in Digital Marketing

PPC in digital marketing stands for pay-per-click. It is a popular online advertising strategy for driving traffic to a website.

Because the advertiser only pays the publisher when the ad is clicked, it is very efficient.

This prevents advertisers from spending money on campaigns that aren’t measurable quantitatively.

It’s essentially a way of ‘purchasing’ website visits in addition to driving organic traffic.

One of the most popular types of PPC in digital marketing issearch engine advertising, which allows advertisers to pay for an ad placement in a search engine’s sponsored links.

In digital marketing, the PPC model is a crucial concept to grasp. So, let’s get started!

How Does PPC in Digital Marketing Work?

PPC (pay per click) is a digital advertising model in which an advertiser pays a fixed or action-based amount each time a user clicks on one of their ads and visits their website. A pay-per-click campaign is designed to “buy visits” to a specific website.

The goal is to elicit a specific type of user action, such as registration or product purchase.

Although PPC in digital marketing is a popular method for online campaigns, it is not the only one. As a result, it’s critical to distinguish it from others, such as:

PPM (payment per thousand) – The advertiser pays a set amount for every thousand impressions, or each time the advertisement is shown to users a thousand times.

Keep in mind that, due to the difficulty of predicting how many clicks each additional thousand impressions will generate, you won’t know how much you’ll pay for each visit with this model.

PPA (payment for acquisition) – The advertiser pays each time a user takes a specific action, such as downloading an app. As a result, the relationship between cost and goals is even clearer than in PPC.

The Advantages of Using PPC

PPC has numerous benefits for your business, including the following:

Optimised PPC in digital marketing is incredibly cost-effective.
Your ad will appear on the first results page on Google when someone searches for a related term.
You will gain more exposure, and brand visibility as targeted traffic is directed to your site.
You can run multiple ad campaigns for each keyword.
It results in higher click-through rates (CTR), more conversions, and increased sales revenue.


If PPC is functioning properly, the return on ad spend (ROAS) should be high because a visit to your site is worth more than what you pay for it.

However, it is not as simple as simply paying for clicks and gaining traffic; there is a lot that goes into creating a strong PPC campaign.

It entails selecting the right keywords, organising those keywords into well-organised campaigns and ad groups, and creating conversion-optimised PPC landing pages.

It’s critical to understand the best ways to run a PPC digital marketing campaign because search engines will reward more relevant, well-targeted PPC campaigns with lower-cost ad clicks.

If your ads are satisfying and useful to users, Google will lower your cost per click, resulting in a higher profit.

To sum up

This is pay-per-click marketing in a nutshell. However, while the fundamentals of pay-per-click advertising are straightforward, managing a successful paid search account can be anything but easy (especially if you’re a small businessowner or have a limited budget).

This is where digital marketing agencies such as AdLift come into the picture. These agencies have the expertise it takes to run a successful PPC campaign and can come up with clever ideas to get you more bang for your buck! So, what are you waiting for? Visit the AdLift website today to know more about their offerings

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